Strategic Management : A Competitive Advantage Approach, ConceptsFor undergraduate and graduate courses in strategy. In todays economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting edge strategy through skill developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current
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Strategic Management : A Competitive Advantage Approach, Concepts