Boho Sheer Cottagecore Floral Puff Sleeve Dress by Johnathan LoganRare. Jonathan Logan was a popular manufacturer of younger womens dresses geared to the young, but not the super trendy, usually classic and dressy. The company was founded in 1944 by David Schwartz as a small company with ten employees. The designer in the early days was Dorris Varnum, and in the late 1950s Jeanne Carr was the designer. By 1966 Jonathan Logan had become one of the largest ready to wear companies in the USA. 1970s cotton fit and flare